Ekaterina does keratin, hair botox, nanoplasty and cold restoration, and also trains new stylists. Clients came through word of mouth and the DIKIDI booking app; there was no website. She needed a page that conveys the level of her work, shows honest prices and turns interest into bookings.
HairLab
Ready to launchA landing page for a hair reconstruction and smoothing specialist in St Petersburg. Deep black, pink silk and glossy hair in every photo — the site sells the result before the first visit.
9treatments, from keratin to curls
5.0average guest rating on DIKIDI
4treatment stages explained upfront
2audiences: guests and students
We bet on atmosphere: a dark background where hair shines like in a shop window, and a neon-pink silk accent. Then everything follows the order in which a guest makes up her mind: nine treatments with duration and price, the stylist’s story in her own words, the price list, results with short videos, reviews with a 5.0 DIKIDI rating and four clear steps of a visit. A separate block leads to training.
A landing page that is beautiful and practical. Guests book through the form, DIKIDI or a messenger — whatever suits them. Ekaterina updates treatments, prices, results and reviews herself, and requests with the chosen treatment arrive by email. The visit gift, a clean trim and an aftercare guide, sits right under the booking button.
PRINCIPLESHair
Hair
as art.
People choose a stylist with their eyes. So the site handles the results as carefully as Ekaterina handles hair.
A dark showcase
Shine reads best against black. Pink light and silk add character without competing with the photos.
Prices without guessing
Every treatment shows a duration and a starting price. No “DM for prices”.
Results in motion
Short after-treatment videos say more than words: you can see the hair flow and catch the light.
The stylist’s own voice
The copy is written in the first person. Before the visit, a guest meets a person rather than a faceless salon.
SCREENS / DESKTOPShine
Shine
on dark.
SCREENS / MOBILEBooked
Booked
in a minute.
Almost every client arrives on a phone, so the mobile version was designed on its own terms: treatments and results scroll as a strip, prices are readable without zooming, and booking is right in the menu.
FULL PAGEThe whole page.
The whole page.
From first screen to footer.
Scroll inside the frame.
LET’S MAKE IT HAPPENWe reply within one business day.
Good projects
start with a conversation.
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